Zwena Group Limited implemented the SME COVID-19 Digital Training Project which helped to improve understanding and realization of the importance of the COVID-19 Vaccination in the resurgence of the economic state and reawakening of the Small and Micro Enterprise (SMEs) Businesses across Africa. This was done by incentivizing SME owners to undertake digital training of a curated curriculum on what COVID-19 is, continued necessary measures of curbing the spread of the pandemic and how MSMEs can participate in the reawakening of the economies in Africa . The Project worked closely with local partners across the various African countries for localization of materials and familiarity.

The Problem

• African MSMEs have high traffic areas with human contact with their increased customer base interactions putting them at risk of contracting and spreading COVID-19.

The Goal

• The goal of the project was to increase the uptake of COVID-19 vaccines in Africa by transforming MSMEs into community leaders who can be used as opinion shapers in spreading correct information on COVID-19 and COVID-19 vaccinations as well as addressing the economic impacts of COVID-19.